In the first half of 2026, China’s flooring industry maintained stable and progressive development. Supported by the popularization of green buildings, infrastructure upgrading and consumption quality improvement, the market scale continued to grow and the industrial structure was optimized. Greenization, intelligentization, modularization and customization have become the core transformation themes of the industry.

        The industry achieved outstanding market performance. The market size reached 32.5 billion yuan in the first half of 2026, a year-on-year increase of 11.2%, 3 percentage points higher than the average growth rate of the building materials industry. The product structure was further optimized: high-end eco-friendly elastic flooring such as LVT and SPC accounted for 61% of the market, while traditional low-end PVC flooring dropped to 28%. The market share of green products exceeded 44%, reflecting a prominent trend of high-end and green industrial development. In terms of regional markets, North China led the national growth with a year-on-year increase of 13.5%, relying on industrial cluster advantages to become the core production and consumption area of China’s flooring industry. The products are widely applied in commercial, sports, residential, public facility and industrial scenarios, forming a diversified development pattern.

        Four core trends are leading industrial reform. First, green low-carbon development has become an industrial consensus. The full implementation of dual-carbon policies and green building material certification systems makes government procurement and large-scale projects prioritize low-carbon, recyclable and low-VOC products, forcing the industry to upgrade environmental production processes and raw material formulas, making full-life-cycle carbon-neutral products new market favorites.

        Second, intelligent technology empowers industrial development in depth. The deep integration of intelligent sensing, constant temperature control and status monitoring technology with flooring has created smart flooring products with functions including personnel activity monitoring, environmental data collection and intelligent temperature control, which are widely applicable in emerging scenarios such as elderly care, medical treatment and smart buildings, expanding industrial incremental space.

        Third, modular rapid installation technology has been fully popularized. Glue-free click-lock and rapid splicing paving technology shorten construction periods by 30% and reduce material waste by 25%, perfectly adapting to commercial renovation and rapid decoration demands and becoming the mainstream industrial construction solution. Fourth, customized services continue to upgrade. Digital printing flexible production technology supports small-batch personalized pattern and size customization, meeting differentiated aesthetic and functional needs of diverse scenarios.

        All segmented sectors achieved robust growth. Commercial flooring grew by 12.5% driven by commercial space upgrading; sports flooring increased by 13.8% benefited from national fitness initiatives; floor film grew by 10.5% due to eco-friendly material innovation; artificial turf rose by 11.7% boosted by urban greening upgrading.

        Industry experts predict that China’s flooring market size will exceed 65 billion yuan for the whole year of 2026, with green and intelligent products accounting for over 50% of the market. In the future, the industry will focus on material innovation, green production, intelligent integration and scenario segmentation, improve the full-life-cycle service system, phase out backward production capacity, promote the industrial transformation from scale expansion to quality upgrading, and support the high-quality and sustainable development of China’s building materials industry.