As a core material for floor decoration and protection, floor film has shaken off the positioning of low-end protective materials. Supported by material innovation and process upgrading, it has achieved all-round breakthroughs in functionality, environmental protection and aesthetics, with expanding application scenarios, pushing the industry into a new stage of refined and high-quality development.

        The industry market maintains steady growth. China’s floor film market size reached approximately 12 billion yuan in 2025 and is expected to rise to 22 billion yuan by 2031, with an annual compound growth rate of 10.5%. The commercial application market grows rapidly at an annual rate of 7.5%, and its market share is projected to exceed 30% by 2031. Currently, floor film is widely used in residential decoration, commercial offices, shopping malls, hotels, medical and educational institutions, industrial factories and other scenarios, becoming an indispensable core material for floor decoration and protection.

        Material technological innovation is the core driving force for industrial upgrading. The replacement of environmentally friendly materials is accelerating. New eco-friendly base materials such as bio-based PE, degradable EVA and plant-based polyurethane are gradually replacing traditional PVC raw materials. Degradability, low emission and pollution-free performance have become the core labels of high-end floor film. The VOC emissions of new eco-friendly products are far below national standards, and the products support natural degradation, completely solving the environmental pain points of traditional products and adapting to strict environmental scenarios including schools, hospitals and families.

        In terms of functionality, the industry has achieved leapfrog upgrading through multi-layer co-extrusion and nano-coating technologies. The new-generation floor film has multiple functions including super wear resistance, anti-fouling, anti-static and anti-UV performance. Its wear resistance is more than three times higher than traditional products. The special nano-coating enables easy stain removal, and some high-end products are equipped with self-repairing technology to fix minor scratches automatically, greatly reducing later maintenance costs.

        In addition, cross-border integration has opened up new market tracks. The combination of graphene heat conduction and intelligent temperature control technology with floor film has created new products such as intelligent heating floor films and constant-temperature protective films, precisely adapting to special scenarios like northern heating areas and low-temperature venues. The popularization of digital printing technology also supports personalized texture and pattern customization, balancing protective functions and spatial aesthetics.

        With standardized market supervision and upgraded consumer quality demands, low-end and inferior production capacity is being phased out continuously. Standardization, branding and high quality have become the mainstream of industrial development. In the future, the floor film industry will continue to focus on eco-friendly material research, functional technology iteration and scenario-based product segmentation, improve the full-category product system, meet segmented market demands with diversified and high-performance products, and promote the green and high-quality development of the floor decoration and protection industry.